In this episode of the Kurtosys Podcast we speak to Scott Stevens, Head of Business Development at Quilter Cheviot.
Scott has a wealth of experience in asset management; in his 25 years in the financial world he has handled sales, marketing, PR and communications and digital expertise roles. He discusses how to divide the focus between these various business roles, as well as what the future holds for wealth management in regards to artificial intelligence and robo-advisors, and the personalisation strategies used by modern companies in various industries.
Elsewhere, Scott notes the continued importance of offline campaigns – from industry-specific events to sponsorship deals – alongside the need for firms to best use technology for content marketing purposes. We also delve into Scott’s love for rugby and white collar boxing for charity, in an informative and all-encompassing 20 minute discussion.
Head over to our SoundCloud page, iTunes, or Spotify for all of our podcasts featuring digital professionals in asset management.
