The Real Growth podcast
A series of podcasts to keep you on the cutting edge of digital marketing in financial services.
Is a Successful Fund Platform All About Price? Not a Chance
What do investors and advisers look for when choosing a fund platform? While the easy assumption is that this is a debate about price –
3 Benefits of Using Microsites in Your Fund Marketing Campaigns
Microsites have long played a part in the digital marketing toolbox. They are designed to be small, separate entities and usually take the form of
Financial Conduct Authority: Breaking Down the Barriers to Financial Innovation
What is standing in the way of innovation in the UK financial services industry? The regulator wants to find out. The digital revolution underway in
6 Essential WordPress Plugins for Investment Management Websites
Read our latest white paper on the 25 Best Asset Management Websites (03 March 2021). Download At Kurtosys, we design, build and host secure
Why Isn’t More Fund Data Aligned with Content Marketing?
Content marketing has become a lynchpin in many financial institutions marketing departments. Despite the asset management industry being late to the party, there’s been a
Democratizing QA: How Automated Testing Tools Empower Teams
Sometimes I wonder how quality assurance (QA) got this bad. Humanity’s engineering achievements are nothing short of mind blowing. Buildings that reach the stars, tunnels
Why It's Important to Visually Display Data
For hundreds of years, people have relied on visual representations to understand information easily and quickly. In a popular TEDTalk, data journalist David McCandless talks
Managing the Cost of Cloud Computing
At Kurtosys, we talk a lot about the benefits of cloud computing and what it means for our clients to use private, public, or a blend
4 Tactics to Help Personalize Your Fund Marketing
In 2014, Coca-Cola globally launched the “Share a Coke” campaign after seeing Australian sales rise as a direct result of its efforts in 2011. If